Catherine Zerba, REALTOR
As a personal site for the Real Estate industry, this site goes above and beyond what most Real Estate agents seek. It brings out the most important aspects of outbound marketing, with social integration and usability that encourages the owner to update the content frequently.
Most importantly, since implementing this site, Catherine's business has grown and seen real results. While still in development, the design of the new site helped her to land a top listing, and in a challenging market that has put many Realtors out of business, Catherine has risen to the top, as one fo the Top 20 Agents for December of 2012.
For our company, the proof is in the performance. Catherine's online marketing is increasing her reach and visibility. For us, that is the truest reward.
Our development team chose the Zen theme b/c it is one of the most efficient for us to customize for the client's needs. The modules chosen are some of the standard ones used by our team to develop a unique brand appearance for the client, as well as provide the services and features needed for the project.
Catherine is one of her region's top Real Estate sales professionals, and uses professional quality photography for all her listings. She wanted a site that helped to showcase the quality of photography for her listings, since it is an important factor in how buyers perceive a property online.
In addition to developing her brand appearance and giving the site a feel that was unique from all other Realtors in the area, she also wanted to emphasize the positive experiences of her clients. We used a rotating content node populated with Client Quotes to help emphasize her top quality service.
We integrated all of her social media accounts in both the main page footer and via a 'floating footer' that hovers as a visitor scrolls down the page, also including her phone number, to ensure that page visitors had instant access to her contact information. The social media links also appear in the sidebar of most pages, which also encourages sign up to her email marketing lists.
Providing Catherine with a Blog allowed her to open regular communication with her audience, and creating a RESOURCES section where she could list preferred vendors gives visitors and past home buyers knowledge of the area and customer service without the trouble of a phone call.
Finally, we created a simple listing form that allowed Catherine to easily add her new listings as well as archive her closed sales, creating a portfolio of her Real Estate work for the last several years. This helps to promote her current work as well as give potential Sellers and idea of the quality of listings she is known for.