Northwestern Medicine International Health
Northwestern Medicine has a worldwide reputation and serves many patients from abroad. However, prospective international patients had little opportunity to learn about Northwestern Medicine's services other than indirectly through word of mouth and referrals.
The Northwestern International Health website was published to enhance patient services from the moment of discovery. Available in Arabic and Spanish as well as English, the site addresses the needs of many of its core international patient base.
This Drupal international healthcare website "takes it to the user" on the devices of their choice and in their language. The Drupal platform conveniently accommodates multiple languages including the special character set and right to left flow of Arabic. The responsive design integral to the Sasson theme enables the site to serve site visitors regardless of the size or format of their device.
The heart and soul of this project is the Sasson theme which provided the development team with a mobile first responsive layout and converts the core template files to HTML5. The theme provides greater control of the front end via the theme rather than putting that display at the mercy of interpretation by various browsers.
The goal of the site is mobile friendly and responsively designed website is to provide both prospective patients and their referring physicians a resource for learning more about the capabilities of Northwestern Medicine in Chicago. The site provides profiles of the most commonly referred specialties including
- Cardiology and Heart Program
- Neurological Surgery
- Orthopaedic Oncology
- Transplantation Program
Additionally, each physician associated with each specialty is identified and a full career biography including board certifications, career highlights and clinical areas of interest is identified.
The site provides a simple mechanism for referring physicians to refer patients directly to Northwestern Medicine.
For patients visiting Chicago from abroad, the site also provides some tourist highlights to welcome visitors.