Hurley Vascular Center/Men's Health
Hurley Medical Center is owned by the City of Flint, Michigan, a struggling midwest community. The efficiencies of the Drupal platform permitted Duo to be innovative in creating multiple websites, including the Men's Health site within highly constrained budgets. Yet no shortcuts had to be taken. No desired functionality was left out. The Drupal platform enabled Men's Health and all other Hurley sites to contain all the features from the client's wish list at virtually zero incremental cost. The site now serves and provides value to citizens of Flint, Genesee County and Central Michigan.
The Hurley Men's Health website is a tribute to efficient and rapid development based on robust functionality of the Drupal platform. Duo developed a custom theme whose look and feel was modified for each of four separate websites running from a common Drupal instance. The Men's Health website is one of these sites.
To build on the success of its Children’s Health Drupal website, Hurley approached Duo to create two new Drupal microsites: one for the Vascular Center and another focused on Men’s Health. Each new site would build on the formula developed for the Children’s Hospital. Hurley Medical Center and Duo Consulting have a good working relationship stemming back to 2009 when Duo developed Hurley's award winning Bariatric Center's website.
During previous builds, Duo created a simple way for administrators to manage changing marketing content on each of Hurley’s sites. Vascular Center and Men’s Health sites leveraged the framework of the established Children's Health websites built previously. To develop a topic-centric feel for each microsite, the Duo team was tasked with creating new visual presences.
The Men's Health microsite is essentially a clone of the existing site back-end Drupal functionality with different visual presence. What makes the setup especially beneficial for the hospital’s marketing staff is that they can manage content on all four sites from a central administrative area on the backend. Regardless of their level of tech expertise, administrators can easily update and post content to each unique site.